Healthcare Social Media Marketing: Why It Matters More Than Ever
In today’s fast-moving digital era, the way people find health information, choose providers, and share experiences has shifted dramatically. Every time someone Googles “pain relief” or scrolls through Instagram, they’re in a virtual waiting room, ready to be influenced by what they see. For medical practices, hospitals, and health-tech startups, this new reality means that a well-planned online presence is no longer optional—it’s essential . Why a Strong Digital Presence Is a Must for Healthcare The Shift to Online Health Research Most patients now start their healthcare journey online—often with a quick search, a forum question, or a short video explaining a condition. The internet has become the first touchpoint between the patient and the provider. 80% of adults use the internet to research health topics before visiting a doctor 60% prefer to browse a practice’s website or social media before deciding With so many people relying on online information, credibility ...